THE RAGA STORY
Born in India, Raised in Venice Beach. Wear Your True Colors.
RAGA refers to the classical scales of Indian music and aims to reveal our authentic notes in the symphony of life. As a South Asian-American heritage brand, RAGA invites all of us to celebrate multiculturalism and reveal our true colors.
In 1976, Krishan Chaudry opened a boutique on Windward Avenue Venice Beach. He dreamed of designing collections that would weave the worlds of his Indian heritage and Venice Beach home. In 2012, Chaudry launched RAGA with his family to build a world that reflects the evolving journey of his family's Indian and Los Angeles cultures blending together; a journey that is both intergenerational and intercultural. In 2018, Sahil Chaudry launched RAGA MAN under the RAGA banner.
