“We are here to play our notes"
Savita Chaudry, RAGA’s resident life coach
In Indian classical music, a raga is a scale upon which a song’s notes are constructed. In ancient Sanskrit, the word raga means both melody and color; a raga is believed to have the power to paint the spirit of the lives it touches.
Founded by the Chaudry family in the summer of 2012, veteran designer Krishan Chaudry and his sons sought to create pieces that would empower the RAGA woman to paint the world with her authenticity. Krishan, from rural India and his sons, born and raised in Southern California, dreamed up a line that would at once celebrate the convergence of east and west, material and spiritual, ancient and young, and of course, melody and color. What started as a family project with a pair of dip dyed crochet shorts has in the span of a few short years emerged as a lifestyle brand fit for the modern bohemian.