An Introduction

Part of what makes the Raga brand different is the rich story behind it.
Meaning ‘melody and color’ in Indian classical music, Raga is rooted
in a desire to help people dress and live in a way that
expresses their most authentic self.



We believe free spirited fashion is about more than fringe and paisley and dip dye; it’s about painting the world with your own colors, filling your life with your own melodies and embracing the journey of getting where you’re going.
Founded by Krishan Chaudry and his sons, Raga is modern bohemian at its most fearless. Our clothes and accessories are all thoughtfully manufactured to celebrate a balance between east and west, between material and spiritual. A family business at its core, the Raga brand is about creating fashion that fuels an adventurous, boldly lived life.



So, welcome to Melody & Color...RAGA’s new resource for all-things inspirational, where we’ll feature influencer profiles, styled shoots, trend round-ups and our favorite items.